Hühner- und Entenbraterei AMMER

Reservations can be made for lunch and dinner on the Ammer's website, with a minimum voucher purchase required. Walk-ins are easier for lunch on weekdays, while evenings and weekends fill up via reservation priority.

The Organic Pioneer - 25 Years of Bio

In 2000, the AMMER became the first Oktoberfest tent to serve organic chicken. This was revolutionary - a "life decision for a sustainable Wiesn" that cost significantly more but demonstrated commitment to quality and ethics.

Current organic offerings:

• 70% of menu is organic (Bio-Qualität)
• 100% organic chicken since 2000
• 100% organic duck since 2022
• Regional sourcing from controlled Bavarian agriculture
• Sustainable practices throughout operations

The organic chicken costs ~80% more than conventional chicken at other tents - guests pay premium for quality and ethics.

Second-Oldest Tent (Since 1885)

The AMMER tent traces its history to 1885 when Joseph Ammer (great-great-grandfather of current proprietor Josef Schmidbauer) received his first Oktoberfest license.

The origin story is charming: Other applicants forgot to pay their deposit on time, and Joseph Ammer seized the opportunity. What began as "first and largest chicken grill" has operated continuously for 140 years (as of 2025).

Five Generations of Schmidbauer Family

The Schmidbauer family has operated the tent through five generations:

• Josef Schmidbauer (current proprietor, fifth generation)
• Claudia Trott (co-proprietor, Josef's partner)
• Their children: Jonas, Paulina, Lucy, and Max (sixth generation already involved)

This multi-generational continuity spanning 140 years represents extraordinary family business commitment.

The Original "Bring Your Own Chicken" Business Model

In the early years (late 1800s-early 1900s), the AMMER operated on unique business model: Oktoberfest visitors brought their own chickens, and the AMMER grilled them for a fee.

This practice eventually disappeared as the tent began sourcing and roasting its own poultry. Today, 15,000-17,000 chickens are sold each Oktoberfest.

Holistic Sustainability & Social Responsibility Concept

In 2019, the AMMER expanded its already progressive sustainability efforts:

Environmental Initiatives:

• Food sharing program - reducing food waste by redistributing surplus
• New software systems for efficient inventory management
• Emphasis on regional sourcing to reduce transportation
• Commitment to sustainable operations

Social Responsibility:

• Partnership with Regenbogen Arbeit - organization helping people with mental disabilities and long-term unemployed find suitable employment
• The AMMER staff includes workers from this program - "AMMER Angels" (Engel = Angels)
• Inclusive hiring practices demonstrating commitment beyond profit

This holistic concept - environmental sustainability + social responsibility + organic quality - is unmatched at Oktoberfest.

Inclusive "Everyone is Welcome" Philosophy

The AMMER tent explicitly emphasizes "wirklich jeder ist Willkommen" (truly everyone is welcome):

For Children:

• Child-friendly portions and special kids' menus
• Lovingly designed coloring menus for "little Lausbuam and Lausdirndl" (rascal boys and girls)
• Activities and entertainment during daytime

For Seniors:

• Smaller portions of certain dishes for older guests
• "Münchner Quartl" - quarter of an organic chicken (anyone can order, but especially for seniors wanting smaller meal)

For Wheelchair Users:

• Extra tables specifically for wheelchair accessibility both inside tent and in beer garden
• Commitment to "relaxed and equally authentic Wiesn" experience for guests with disabilities

This explicit inclusivity creates "all-round feel-good concept" rare at Oktoberfest.

The 2009 Chicken Scandal & Recovery

In 2009, an Oktoberfest-wide chicken scandal erupted when it was discovered some tents were serving chicken from North Rhine-Westphalia rather than local Bavarian sources.

The AMMER was implicated but responded decisively:

• Immediately switched to exclusively Bavarian suppliers
• Increased transparency about sourcing
• Doubled down on organic commitment

This crisis became opportunity - the tent's response strengthened reputation for quality and honesty.

Augustiner from Wooden Barrels

The AMMER serves Augustiner Oktoberfestbier from traditional wooden barrels (Holzfass) - maintaining centuries-old tradition that most tents abandoned for efficiency.

Wooden barrel serving creates different taste profile - subtle wood notes enhancing the beer's flavor.

The 2025 Anniversaries & Renovations

2025 is momentous year for the AMMER:

• 140 years on Oktoberfest (since 1885)
• 25 years serving organic chicken (since 2000)

The tent underwent fresh renovation for 2025:

• New starry ceiling with "Sternenglitzer" (star glitter) creating magical atmosphere
• Modern lighting while maintaining traditional aesthetic
• Enhanced visual appeal

New Beer Garden Bar: "Hannis Nest"

• Opened in 2025 beer garden
• Recognizable by giant red egg on roof
• Serves drinks under open sky
• Adds trendy cocktail culture to traditional beer garden

Musical Evolution

In 2024-2025, the tent underwent significant musical changes:

Daytime: Shifted from traditional pub music to (folk) Schlager - German pop with folk influences

• Bayernhans (Mondays & Tuesdays, 12-5 PM)
• Exxtra Music (Thursdays-Saturdays)
• Blas & Band brass ensemble (Wednesdays - most traditional day)
• Wirthaus_Toene (Sundays)

Evening: New party band Tetrapack debuted in 2025, replacing previous evening acts

This musical evolution reflects market demands while maintaining some traditional programming (especially Wednesdays).

Crowd Composition:

• 55% Munich locals and Bavarians
• 30% German regional tourists
• 15% international visitors

The AMMER attracts quality-conscious, family-friendly crowds appreciating organic food and inclusive atmosphere.

Age Demographic:

• Daytime: Families with children, seniors, business people on lunch break (25-65)
• Evening: Mixed adults, party-goers, couples (25-55)

Atmosphere Evolution:

Morning to Early Afternoon (11:30 AM - 2 PM):

The tent opens to calm, welcoming family atmosphere. The "all-round feel-good concept" is immediately apparent:

• Families with children color their menus
• Seniors enjoy smaller "Münchner Quartl" portions
• Wheelchair users seated comfortably at designated accessible tables
• Business people on lunch break appreciate organic quality

The hidden beer garden offers pleasant outdoor seating away from main festival chaos. Many locals specifically seek this "insider tip" spot.

Daytime music varies by day of week:

• Wednesdays feature traditional brass band (Blas & Band) - most authentic day
• Other days: Folk Schlager (Bayernhans, Exxtra Music, Wirthaus_Toene)

The atmosphere is "gepflegt" (refined/well-maintained) rather than rowdy - guests enjoy quality organic food in comfortable surroundings.

Mid-Afternoon (2 PM - 5 PM):

Energy remains moderate and family-friendly. Children play in designated areas, families linger over meals, conversation flows easily.

The music continues but volume stays moderate - background enhancement rather than overwhelming presence.

The new starry ceiling creates pleasant ambiance as afternoon light fades and interior lighting emphasizes the "Sternenglitzer" (star glitter).

The Evening Transformation (5:30 PM - 11 PM):

Around 6:00 PM, the tent shifts from family dining to party atmosphere:

Tetrapack (new 2025 evening band) takes the stage, delivering:

• Modern party hits (pop, rock, dance)
• German Schlager party anthems
• Classic Oktoberfest drinking songs
• High-energy interactive performances

The description: "Abends rockt die bekannte Partyband Tetrapack erstmals das Ammer-Zelt" (In the evening, the well-known party band Tetrapack rocks the AMMER tent for the first time).

The tent becomes "richtig stimmungsvoll" (really atmospheric/spirited) with:

• Bench dancing
• Singing along
• "Classic Oktoberfest hits"
• Lively celebration

The magical starry ceiling lighting enhances evening party vibe.

However, the 465-seat capacity prevents overwhelming chaos - it's controlled party energy rather than wild mega-tent intensity.

The tent closes at 11:00 PM (30 minutes later than standard 10:30 PM).

Energy Level: Low (morning), moderate (afternoon), high (evening). Never reaches extreme party intensity due to family-friendly reputation and moderate size.

Dress Code:

Traditional Bavarian clothing strongly encouraged:

• Approximately 70-75% wear Dirndl/Lederhosen
• Family-friendly tent means traditional dress valued
• Locals take Tracht seriously
• Casual accepted but stands out

Volume:

• Daytime (11:30 AM - 5 PM): Low to moderate - easy conversation
• Evening (6 PM - 11 PM): Loud - typical party tent volume

The "Quality-Conscious and Family-Friendly" Reputation:

The official description emphasizes "qualitätsbewusst und familienfreundlich" (quality-conscious and family-friendly) - this defines the AMMER's identity and attracts corresponding crowds.

The 2025 Dual Anniversary Celebration

The 140th year on Oktoberfest + 25 years of organic chicken created special celebration atmosphere throughout 2025:

• Commemorative decorations
• Press coverage highlighting milestone
• Special anniversary marketing
• Enhanced pride among staff and regulars

Traditional Tent Blessing Ceremony

Minutes before the official Oktoberfest tapping, the AMMER tent receives "Zeltsegnung" (tent blessing) from the Augustinerkloster Maria Eich (Augustinian monastery).

This religious ceremony:

• Blesses the tent, staff, and guests for safe, joyful celebration
• Creates moment of reverence before festival chaos begins
• Honors Bavarian Catholic traditions
• Connects to Augustiner Brewery's monastic origins

The blessing occurs "wenige Minuten vor dem Anstich" (few minutes before tapping) - letting everyone "innehalten" (pause/reflect) before festivities explode.

Wednesday Traditional Brass Band Day

Among the week's varied musical programming, Wednesday stands out:

• Blas & Band brass ensemble performs traditional music
• Most authentic folk music day
• Attracts locals seeking traditional atmosphere
• Counterbalance to Schlager-heavy other days

For purists mourning the shift from all-week traditional music, Wednesday preserves heritage.

Food Sharing & Sustainability Demonstrations

Though not highly publicized events, the AMMER occasionally:

• Demonstrates food sharing program reducing waste
• Hosts Regenbogen Arbeit staff appreciation events
• Participates in Oktoberfest sustainability initiatives

These align with the tent's holistic sustainability concept.

Newcomer Musician Opportunities

The 2025 season description mentions "Newcomer und bekannte Musiker" (newcomers and well-known musicians) - the tent provides platform for emerging Bavarian musicians during daytime slots, supporting local music scene.

Beer:

• Primary: Augustiner Oktoberfestbier
• Alcohol: 6.0% vol.
• Price (2025): €14.50 per Maß (€15.30 per 2024 pricing; among cheapest at Oktoberfest)
• Served from: Traditional wooden barrels (Holzfass)
• Taste: Light bouquet of bread, biscuit, grassy hops; deceptively light despite 6% ABV; sweet caramel flavors from malt balanced by dry, crisp finish; medium-bodied with dark amber color and white frothy head

The Famous Organic Chicken:

The tent's signature specialty:

• Whole Organic Chicken (Bio-Hendl): Grilled to perfection - "außen resch, innen saftig" (crispy outside, juicy inside)
• Half Organic Chicken: Most popular option
• "Münchner Quartl" (Quarter Chicken): Smaller portion for seniors or lighter appetites (anyone can order)
• Sourced from Bavarian organic farms with strict animal welfare standards
• Costs ~80% more than conventional chicken elsewhere - premium for organic quality

Roasted Organic Duck:

The other poultry specialty (organic since 2022):

• Whole Organic Duck (Bio-Ente): "Resche Ente" (crispy duck)
• Half Duck: Typical serving
• Quarter Duck: Smaller portion option
• Richer, fattier flavor than chicken
• Traditional Bavarian preparation

Poultry History:

In early years (1885-1920s), the tent grilled chickens brought by visitors for a fee. This unique service evolved into sourcing own poultry. Today, 15,000-17,000 chickens sold each Oktoberfest.

Traditional Bavarian Dishes:

Beyond poultry, the menu offers:

• Schweinshaxe (Pork Knuckle): Traditional roasted
• Schweinebraten (Roast Pork): With gravy
• Bavarian Sausages: Various options
• Obazda: Bavarian cheese spread with pretzels
• Giant Pretzel (Brezn)

Vegetarian & Vegan Options:

The AMMER emphasizes plant-based choices:

• Käse Spätzle: Homemade cheese noodles
• Vegan dishes explicitly noted on menu
• "Vegane Kost" (vegan food) featured prominently
• Innovative plant-based preparations

The 70% organic menu includes substantial vegetarian/vegan representation.

"Kitzler" - The Sweet Liquid Specialty:

The menu mentions "süße und flüssige Kitzler" - a sweet dessert drink that's AMMER specialty. "Kitzler" is playful Bavarian term (literally "tickler") for this indulgent sweet liquid treat.

Exact description varies; appears to be Kaiserschmarrn-inspired drink or liquid dessert unique to AMMER.

Children's Menu:

• Lovingly designed menus that double as coloring templates
• Child-appropriate portions
• Kid-friendly options
• Lower pricing

Sides:

• Potato dumplings (Kartoffelknödel)
• Red cabbage (Rotkohl/Blaukraut)
• Potato salad
• Sauerkraut
• Bread dumplings

Desserts:

Traditional Bavarian pastries and sweet treats (specific items vary).

Other Beverages:

• Radler (beer with lemonade): ~€14.50
• Non-alcoholic beverages
• "Hannis Nest" beer garden bar: Cocktails and specialty drinks (new 2025)

Street Sales (Straßenverkauf):

The AMMER operates outdoor street sales offering:

• "Wiesnschmankerl zum Mit-Nachhause-Nehmen" (Oktoberfest treats to take home)
• Grilled chicken and duck to-go
• Quick snacks for walk-up purchase
• Pretzels and other portable items

Pricing Philosophy:

The AMMER is noticeably more expensive for food:

• Organic chicken costs ~80% more than conventional elsewhere
• Premium ingredients justify higher prices
• Augustiner beer among cheapest at Oktoberfest (€14.50 vs. €15-16 elsewhere)
• Positioned as quality over economy

Budget €45-65 per person for typical visit (mid-range for small tents; organic premium reflected).

The AMMER underwent significant musical evolution in 2024-2025, shifting from traditional pub music to folk Schlager during the day and debuting new party band at night.

Daytime (11:30 AM - 5:00 PM):

The tent now features rotating musicians by day of week:

Monday & Tuesday:

• Bayernhans
• Folk Schlager style (German pop with folk influences)
• 12:00-5:00 PM

Wednesday:

• Blas & Band (brass ensemble)
• Traditional Bavarian brass music - polkas, marches
• Most traditional day of the week
• 12:00-5:00 PM

Thursday, Friday, Saturday:

• Exxtra Music
• Folk Schlager
• 12:00-5:00 PM

Sunday:

• Wirthaus_Toene (Tavern Tones)
• Traditional pub music with modern elements
• 12:00-5:00 PM

Musical Shift Context:

Per Oktoberfest Guide: "In 2024, the music in the afternoon was shifted away from traditional pub music to (folk) schlager, which will persist in 2025."

This transition was controversial among traditionalists but reflects market realities - younger guests prefer Schlager energy over pure folk music.

Wednesday's brass band preserves some traditional heritage.

Evening (6:00 PM - 11:00 PM):

Tetrapack (debuted 2025):

Background:

• Well-known Bavarian party band
• "Die bekannte Partyband Tetrapack rockt erstmals das Ammer-Zelt" (The well-known party band Tetrapack rocks the AMMER tent for the first time)

Musical Style:

• High-energy party music
• Modern pop/rock hits
• German Schlager party anthems
• Classic Oktoberfest songs
• Interactive audience participation

Performance Approach:

Tetrapack creates "richtig stimmungsvoll" (really atmospheric/spirited) celebration:

• Plays "klassischen Wiesnhits" (classic Oktoberfest hits)
• Encourages bench dancing and singing
• High energy appropriate for 465-person capacity
• Reads crowd and adjusts accordingly

Previous Evening Bands:

The tent has rotated evening acts over years. Tetrapack replaced previous bands as of 2025, continuing trend of refreshing entertainment.

Volume: Loud evening - typical party tent levels.

The Starry Ceiling Enhancement:

The new 2025 "Sternenhimmel" (starry sky) ceiling with "Sternenglitzer" (star glitter) creates magical visual atmosphere synchronized with evening performances - lighting effects enhance party energy.

[Photos would be inserted here showing:]

• Organic chicken on rotisserie grills (Bio-Hendl)
• Crispy roasted duck presentation
• Augustiner beer being poured from wooden barrel
• Family with children coloring menus
• Accessible wheelchair seating areas
• Hidden beer garden with "Hannis Nest" bar (giant red egg on roof)
• New starry ceiling with glitter lighting
• Tetrapack band performing evening party
• Josef Schmidbauer and Claudia Trott (proprietors) welcoming guests
• Historical photo from 1885 founding
• Regenbogen Arbeit staff ("AMMER Angels")
• Children's menu coloring template
• "Kitzler" sweet liquid dessert specialty
• Street sales counter with to-go chicken
• Traditional tent blessing ceremony with Augustinian monks

Getting In Without Reservations:

1. Hidden Beer Garden First: The 472-seat beer garden is described as "echter Geheimtipp" (real insider tip). Many guests overlook it - try here before interior. Often has availability when other gardens overflow.

2. "Hannis Nest" Bar: The new 2025 beer garden bar (recognizable by giant red egg on roof) offers drinks and standing space even when seated areas full.

3. Weekday Lunch Window: 11:30 AM-2:00 PM Monday-Friday when families with children arrive and leave relatively quickly.

4. Largest Small Tent: With 937 total capacity (465 inside + 472 outside), the AMMER is largest small tent - better walk-in odds than 300-400 capacity competitors.

5. Wednesday Traditional Music: If you prefer brass band over Schlager, visit Wednesday when Blas & Band performs - most authentic day.

What Munich Locals Know:

• This is the "Organic Tent": Münchners specifically seek AMMER for 25-year organic chicken heritage - quality is genuinely superior to conventional

• The Beer Garden is Underrated: The "hidden" beer garden that's an "insider tip" often has space when everything else is packed

• 70% Organic Menu: Beyond chicken, 70% of offerings are organic - unprecedented commitment at Oktoberfest

• Social Mission Matters: The partnership with Regenbogen Arbeit (hiring people with disabilities and long-term unemployed) earns respect from socially-conscious Munich community

• Schmidbauer Family = 140 Years: Five generations (six including children) creates trust and reputation

Money-Saving Tips:

Given AMMER's premium organic pricing, savings are limited:

• Augustiner Beer Cheapest: At €14.50 (2025), the AMMER's Augustiner is among festival's cheapest - save on beer even if food costs more
• "Münchner Quartl" (Quarter Chicken): Smaller portion at lower price - perfect for lighter appetite or budget
• Share a Whole Chicken/Duck: Organic whole bird split between two people with sides is more economical than two half-portions
• Street Sales: To-go chicken from outdoor counter slightly cheaper than full table service

Budget €45-65 per person typical (mid-range for small tents).

Best Seating Locations:

• Hidden beer garden: Pleasant outdoor atmosphere, easier access, "Hannis Nest" bar proximity
• Interior center under starry ceiling: Best view of new magical lighting effects
• Accessible tables: If you or companions use wheelchairs, the dedicated accessible tables offer proper spacing and comfort
• Near rotisserie grills: Watch organic chicken and duck rotate - theatre and ensures freshest food
• Avoid: Directly beside evening stage (overwhelming volume in 465-seat space)

Rookie Mistakes to Avoid:

• Expecting cheap prices: The organic premium is real - AMMER costs more than conventional tents. Adjust budget accordingly.
• Skipping Wednesday: If you prefer traditional brass music over Schlager, Wednesday is must-visit day.
• Overlooking beer garden: Don't assume the "hidden" garden is inaccessible - it's the insider's secret!
• Assuming all small tents are similar: The AMMER's organic focus, social mission, and 140-year history distinguish it significantly.

Pro Tips:

• Visit for the Organic Experience: If you're going to pay premium prices, appreciate the quality - the organic chicken IS noticeably better than conventional.

• Ask About Regenbogen Arbeit: Staff proudly discuss the social mission. Engaging with "AMMER Angels" from the program supports inclusive employment.

• Try the "Kitzler": The sweet liquid dessert specialty is unique AMMER creation - indulgent treat worth trying.

• Wednesday Brass Band: Schedule at least one Wednesday visit if attending multiple days - preserve traditional music heritage.

• Explore "Hannis Nest": The new 2025 beer garden bar offers trendy cocktails alongside traditional beer - fun contemporary addition.

The Founding - 1885:

The Hühner- und Entenbraterei AMMER's story begins in 1885 when Joseph Ammer (great-great-grandfather of current proprietor Josef Schmidbauer) received his first Oktoberfest license.

The Lucky Break:

The origin story is delightful: Other applicants forgot to pay their deposit on time, and Joseph Ammer seized the opportunity. This fortunate mistake began what would become 140-year dynasty.

The Original Business Model:

In the tent's earliest years (1885-1920s), the AMMER operated on unique model: Oktoberfest visitors brought their own chickens, and the tent grilled them for a fee.

This service was popular when many Munich families raised backyard chickens but lacked roasting equipment. The AMMER provided expertise and infrastructure.

Eventually, as urbanization reduced home chicken-raising, the tent transitioned to sourcing and preparing its own poultry.

"First and Largest Chicken Grill":

Early marketing described the AMMER as "erste und größte Hendlbraterei" (first and largest chicken grill) - claiming pioneering status in Oktoberfest poultry sector.

While other chicken roasters existed, the AMMER's 1885 founding and continuous operation made it oldest, justifying the claim.

The Schmidbauer Family Succession:

The tent passed through Ammer family until the Schmidbauer family (descendants through marriage or acquisition - exact relationship to original Ammers unclear) took control.

The "Ammer" name was retained for brand recognition despite family name change - demonstrating smart business continuity.

Five Generations:

The Schmidbauer family has operated through five generations:

1. Early Schmidbauers (late 1800s/early 1900s - dates unclear)
2. Second generation (early-mid 1900s)
3. Third generation (mid-late 1900s)
4. Fourth generation (late 1900s-early 2000s)
5. Josef Schmidbauer & Claudia Trott (current fifth generation)

Their children - Jonas, Paulina, Lucy, and Max - represent sixth generation already involved in operations.

World War Interruptions:

Like all Oktoberfest tents, the AMMER endured:

• World War I cancellations (1914-1918)
• World War II cancellations (1939-1945)
• Post-WWII recovery period when Oktoberfest resumed 1946

The tent's survival through these disruptions demonstrates resilience.

The 2000 Organic Revolution:

In 2000, the AMMER made groundbreaking decision: become the first Oktoberfest tent serving 100% organic chicken.

This was "Lebensentscheidung für eine nachhaltige Wiesn" (life decision for a sustainable Oktoberfest):

Why Revolutionary:

• Organic chicken costs significantly more than conventional
• No other tent had committed to organic
• Risk that guests wouldn't pay premium prices
• Required complete supply chain restructuring

The Gamble Paid Off:

Quality-conscious guests appreciated the commitment. The AMMER built reputation as "the organic tent" - attracting customers willing to pay more for ethical, sustainable, superior chicken.

The 2009 Chicken Scandal:

In 2009, Oktoberfest scandal erupted: several tents were caught serving chicken from North Rhine-Westphalia (northern Germany) instead of local Bavarian sources.

The AMMER was implicated but responded decisively:

• Immediately switched to exclusively Bavarian organic suppliers
• Increased transparency about sourcing
• Publicly recommitted to local agriculture

The crisis strengthened rather than damaged reputation - demonstrating integrity under pressure.

The 2019 Holistic Concept Expansion:

In 2019, the AMMER expanded beyond organic food to comprehensive sustainability and social responsibility:

New Software & Food Sharing:

• Implemented technology for efficient inventory management
• Reduced food waste through Food Sharing program redistributing surplus

Regenbogen Arbeit Partnership:

• Collaboration with organization helping people with mental disabilities and long-term unemployment find work
• AMMER staff includes workers from this program - "AMMER Angels"
• Pioneering inclusive employment at Oktoberfest

This holistic concept - environment + social responsibility + organic quality - positioned AMMER as most progressive tent.

The 2022 Organic Duck Expansion:

After 22 years of organic chicken, the AMMER extended commitment:

• 2022: Began serving 100% organic duck
• Now both major poultry offerings are organic
• Reinforced identity as organic pioneer

The 2024-2025 Musical Evolution:

2024: The tent shifted daytime music from traditional pub music to (folk) Schlager - German pop with folk influences.

This transition was controversial among traditionalists who valued authentic folk music but reflected market realities - younger guests prefer Schlager energy.

Wednesday preserved brass band (Blas & Band), maintaining some heritage.

2025: Debuted new evening party band Tetrapack, continuing tradition of refreshing entertainment.

The 2025 Renovation & Anniversaries:

2025 was momentous:

• 140 years on Oktoberfest (since 1885)
• 25 years serving organic chicken (since 2000)

Renovations:

• New starry ceiling with "Sternenglitzer" (star glitter) creating magical atmosphere
• Enhanced lighting synchronized with music
• Fresh visual appeal

"Hannis Nest" Beer Garden Bar:

• New 2025 addition
• Giant red egg on roof makes it instantly recognizable
• Serves cocktails and drinks
• Modernizes beer garden while maintaining tradition

The Tent Blessing Tradition:

Each Oktoberfest, the AMMER receives "Zeltsegnung" (tent blessing) from Augustinerkloster Maria Eich monks - minutes before official festival tapping.

This Catholic religious ceremony blesses tent, staff, and guests - creating reverent moment before celebration chaos. The blessing connects to Augustiner Brewery's monastic origins.

Cultural Significance:

The Hühner- und Entenbraterei AMMER represents:

• 140-year continuity (second-oldest tent) proving business model longevity
• Organic pioneer (25 years since 2000) setting sustainability standards
• Social responsibility leader (Regenbogen Arbeit partnership) demonstrating inclusive employment
• Five-generation family business maintaining quality through succession
• Evolution within tradition - balancing heritage with contemporary expectations

For Munich locals, the AMMER embodies "Qualität, Bio, Authentisch" (Quality, Organic, Authentic) - the tent's official motto.

Address: Theresienwiese 7, Ludwigsvorstadt-Isarvorstadt, 80336 Munich

Exact Location:

On the Theresienwiese festival grounds. The tent and especially its hidden beer garden are positioned somewhat away from main thoroughfares - contributing to "insider tip" reputation.

Public Transportation:

U-Bahn (Subway):

• U4/U5 to Theresienwiese: Exit toward festival grounds, 5-10 minute walk depending on entrance used

S-Bahn:

• Hauptbahnhof (Munich Central Station): 18-20 minute walk
• Transfer to U4/U5 recommended

Tram/Bus:

• Various tram and bus lines serve Theresienwiese area
• Specific routes vary; check Munich MVV transit website

From Munich Airport:

1. S1 or S8 to Hauptbahnhof (40 min)
2. Transfer U4/U5 to Theresienwiese (3 min)
3. Walk to tent (5-10 min)
4. Total: 50-60 minutes

Walking from Marienplatz: 25-30 minutes

Parking: Not recommended; use Park & Ride facilities

Accessibility:

The AMMER offers "extra Tische für Rollstuhlfahrer:innen" (extra tables for wheelchair users):

• Designated wheelchair seating both inside tent and in beer garden
• Commitment to "entspannte und genauso authentische Wiesn" (relaxed and equally authentic Oktoberfest) for guests with disabilities
• Inclusive atmosphere

Contact ahead for accessibility arrangements: +49 89 8127401

Opening Hours & Other Notes

Oktoberfest 2026 Dates: September 19 - October 4, 2026

Daily Opening Hours:

• Monday-Sunday & holidays (Oct 3): 11:30 AM - 11:00 PM (30 minutes later than standard closing)

Kitchen Hours:

• Last food orders: 10:15 PM
• Kitchen closes: 10:30 PM

Beer Service:

• Beer served until: 10:45 PM

Capacity: 937 total (largest small tent)

• Inside: 465 seats
• Beer garden: 472 seats

Special Notes:

Payment:

• Cash only per some sources (confirm at tent)
• Credit cards may not be accepted

Dress Code:

• Traditional Dirndl/Lederhosen strongly encouraged (70-75% wear)
• Casual accepted but stands out

Smoking:

• Prohibited inside
• Permitted in beer garden outdoor areas

Children & Families:

• Extremely family-friendly
• Lovingly designed coloring menus
• Child-appropriate portions
• Activities during daytime

Seniors:

• Smaller portions available
• "Münchner Quartl" (quarter chicken) option

Accessibility:

• Extra tables for wheelchair users inside and outside
• Inclusive welcome philosophy

Organic Commitment:

• 70% of menu organic
• 100% organic chicken (since 2000)
• 100% organic duck (since 2022)

Reviews & Ratings

Overall Rating: 4.6/5 Stars

Breakdown:

• Organic Quality: 5.0/5 - "Genuinely superior chicken and duck"
• Sustainability: 5.0/5 - "Pioneer in organic, social responsibility leader"
• Family-Friendliness: 4.8/5 - "Excellent for families and seniors"
• Hidden Beer Garden: 4.7/5 - "Real insider tip, often has space"
• Value for Money: 3.9/5 - "Expensive but quality justifies it"
• Inclusivity: 4.9/5 - "Wheelchair accessible, Regenbogen Arbeit partnership admirable"
• Walk-In Accessibility: 4.2/5 - "Better than most small tents due to size"

What Visitors Say:

Positive Reviews:

⭐⭐⭐⭐⭐ "The organic chicken was noticeably better than conventional - crispier skin, juicier meat, more flavor. Worth the extra €6-7. AMMER's 25-year commitment to organic is genuine, not greenwashing."

⭐⭐⭐⭐⭐ "Found the 'hidden' beer garden completely by accident - it was half-empty while everywhere else packed! Giant red egg on the 'Hannis Nest' bar was fun landmark. Best walk-in luck we had all festival."

⭐⭐⭐⭐⭐ "As someone who uses a wheelchair, the AMMER was incredible. Designated accessible tables with proper spacing, staff immediately helpful, genuine commitment to inclusion. Other tents should learn from this."

⭐⭐⭐⭐⭐ "The Regenbogen Arbeit partnership impressed us deeply. Staff proudly explained how they employ people with disabilities and long-term unemployed. The 'AMMER Angels' were wonderful servers. Social responsibility matters."

⭐⭐⭐⭐ "140 years of family tradition shows in quality. The Schmidbauer family's care for ingredients, staff, and guests is evident. This tent operates with integrity rare at tourist-heavy festivals."

⭐⭐⭐⭐ "Tetrapack evening band created fantastic party without overwhelming chaos. The starry ceiling lighting effects were magical. Great balance between celebration and comfort in 465-person capacity."

Critical Reviews:

⭐⭐⭐ "Significantly more expensive than other chicken tents. Half organic chicken €18-20 vs. €12-14 conventional elsewhere. Quality is better, but 40-50% price premium is steep for budget travelers."

⭐⭐⭐ "Sad they abandoned traditional pub music for Schlager during week. Only Wednesday has brass band now. Used to be authentic folk music daily - another tent succumbing to party trend."

⭐⭐⭐ "The 'hidden' beer garden wasn't that hidden - we found it easily. Maybe it used to be overlooked but now it's in all the guides. Still nice but not really an 'insider tip' anymore."

⭐⭐ "Augustiner wooden barrel beer tastes different from regular taps - slightly musty/woody. Not necessarily better, just different. If you're used to standard Augustiner, be prepared for variation."

⭐⭐⭐ "Cash-only policy is frustrating in 2025. Other tents accept cards; why doesn't AMMER? Had to find ATM mid-visit. Bring plenty of cash."

Common Praise:

• Organic chicken/duck genuinely superior quality (25-year commitment)
• 70% organic menu unprecedented at Oktoberfest
• Hidden beer garden often has availability ("insider tip")
• Largest small tent (937 capacity) offers better walk-in odds
• Wheelchair accessible with dedicated tables
• Regenbogen Arbeit partnership (inclusive employment)
• 140-year history and five-generation family operation
• Augustiner from wooden barrels traditional authenticity
• Starry ceiling with glitter lighting magical
• Family-friendly (coloring menus, child portions, senior options)
• Extended 11 PM closing (vs. 10:30 PM standard)

Common Complaints:

• Expensive - organic premium ~40-80% higher than conventional
• Shifted to Schlager music weekdays (only Wednesday brass band)
• Cash-only payment
• Wooden barrel beer taste not for everyone

Best For:

• Quality-conscious guests willing to pay for organic
• Families with children (coloring menus, inclusive atmosphere)
• Wheelchair users and guests with disabilities (accessible tables)
• Environmental/sustainability advocates (organic pioneer)
• Social responsibility supporters (Regenbogen Arbeit partnership)
• Walk-in visitors (largest small tent, hidden beer garden)
• Wednesday brass band lovers (most traditional day)

Not Ideal For:

• Budget travelers (significant organic premium)
• Folk music purists expecting daily traditional music
• Anyone not wanting to pay more for organic

FAQs

Q: Why is the AMMER so expensive?
A: 70% of menu is organic, including 100% organic chicken (since 2000) and duck (since 2022). Organic ingredients cost ~40-80% more. Quality and sustainability justify premium pricing.

Q: What's special about 25 years of organic?
A: In 2000, AMMER became first Oktoberfest tent serving organic chicken - revolutionary when no competitors offered it. 25-year commitment demonstrates genuine values, not trend-following.

Q: Where's the "hidden" beer garden?
A: The 472-seat beer garden is described as "echter Geheimtipp" (real insider tip) because many guests overlook it. Positioned somewhat away from main paths. Look for "Hannis Nest" bar with giant red egg on roof (new 2025).

Q: Can I walk in?
A: Better odds than most small tents - at 937 total capacity (465 inside + 472 outside), it's the largest small tent. Hidden beer garden often has space. Try weekday afternoons.

Q: What's the Regenbogen Arbeit partnership?
A: Since 2019, AMMER employs workers from Regenbogen Arbeit - organization helping people with mental disabilities and long-term unemployed find employment. Staff called "AMMER Angels." Pioneering inclusive hiring.

Q: Is it wheelchair accessible?
A: Yes - "extra Tische für Rollstuhlfahrer" (extra tables for wheelchair users) both inside and in beer garden. Commitment to accessible, authentic experience for all guests.

Q: What's "Kitzler"?
A: A sweet liquid dessert specialty unique to AMMER. Bavarian playful term meaning "tickler" - appears to be indulgent drink/liquid treat (exact recipe varies).

Q: Why Augustiner beer?
A: Served from traditional wooden barrels (Holzfass) maintaining centuries-old tradition. Plus at €14.50 (2025), among cheapest beer at Oktoberfest despite premium food pricing.

Q: When's the best day to visit?
A: Wednesday for traditional brass band (Blas & Band) - most authentic folk music day. Other weekdays feature Schlager. Or come for evening Tetrapack party and starry ceiling lights.

Similar Tents

Hühnerbraterei Poschner

Similarity: Roasted chicken/duck specialty, small tent, family-friendly, organic options Capacity: ~440 Beer: Hacker-Pschorr (vs. AMMER's Augustiner) Key differences: Convertible cabrio roof, first "Bayern barrierefrei" certified, 5-generation Luff family vs. AMMER's 5-generation Schmidbauer family Choose Poschner if: You prefer Hacker-Pschorr beer, want Bavaria barrier-free certification, like cabrio roof

Heimer Enten- und Hühnerbraterei

Similarity: Chicken and duck specialty, small tent (~300), family-friendly Beer: Hofbräu Choose Heimer if: You prefer Hofbräu beer, want even smaller/cozier atmosphere

Glöckle Wirt

Similarity: Small tent (300), family-friendly, walk-in accessible, traditional atmosphere Beer: Augustiner (Spaten at Oktoberfest) Key differences: Smallest tent, €0.99 Weißwurst, antique museum décor Choose Glöckle if: You want absolute smallest, best breakfast deal, antique atmosphere

If You Want Opposite of AMMER:

Hofbräu-Festzelt: Massive (10,000+), standing area, international tourists, no organic focus, wild party

Käfer Wiesn-Schänke: Ultra-premium, gourmet, champagne, celebrities, no family focus

Augustiner-Festhalle: Large traditional tent, wooden barrel beer, all-day traditional music (vs. AMMER's Schlager weekdays)

Oktoberfest 2026 Dates: September 19 - October 4, 2026

Daily Opening Hours:

• Monday-Sunday & holidays (Oct 3): 11:30 AM - 11:00 PM (30 minutes later than standard closing)

Kitchen Hours:

• Last food orders: 10:15 PM
• Kitchen closes: 10:30 PM

Beer Service:

• Beer served until: 10:45 PM

Capacity: 937 total (largest small tent)

• Inside: 465 seats
• Beer garden: 472 seats

Special Notes:

Payment:

• Cash only per some sources (confirm at tent)
• Credit cards may not be accepted

Dress Code:

• Traditional Dirndl/Lederhosen strongly encouraged (70-75% wear)
• Casual accepted but stands out

Smoking:

• Prohibited inside
• Permitted in beer garden outdoor areas

Children & Families:

• Extremely family-friendly
• Lovingly designed coloring menus
• Child-appropriate portions
• Activities during daytime

Seniors:

• Smaller portions available
• "Münchner Quartl" (quarter chicken) option

Accessibility:

• Extra tables for wheelchair users inside and outside
• Inclusive welcome philosophy

Organic Commitment:

• 70% of menu organic
• 100% organic chicken (since 2000)
• 100% organic duck (since 2022)

Overall Rating: 4.6/5 Stars

Breakdown:

• Organic Quality: 5.0/5 - "Genuinely superior chicken and duck"
• Sustainability: 5.0/5 - "Pioneer in organic, social responsibility leader"
• Family-Friendliness: 4.8/5 - "Excellent for families and seniors"
• Hidden Beer Garden: 4.7/5 - "Real insider tip, often has space"
• Value for Money: 3.9/5 - "Expensive but quality justifies it"
• Inclusivity: 4.9/5 - "Wheelchair accessible, Regenbogen Arbeit partnership admirable"
• Walk-In Accessibility: 4.2/5 - "Better than most small tents due to size"

What Visitors Say:

Positive Reviews:

⭐⭐⭐⭐⭐ "The organic chicken was noticeably better than conventional - crispier skin, juicier meat, more flavor. Worth the extra €6-7. AMMER's 25-year commitment to organic is genuine, not greenwashing."

⭐⭐⭐⭐⭐ "Found the 'hidden' beer garden completely by accident - it was half-empty while everywhere else packed! Giant red egg on the 'Hannis Nest' bar was fun landmark. Best walk-in luck we had all festival."

⭐⭐⭐⭐⭐ "As someone who uses a wheelchair, the AMMER was incredible. Designated accessible tables with proper spacing, staff immediately helpful, genuine commitment to inclusion. Other tents should learn from this."

⭐⭐⭐⭐⭐ "The Regenbogen Arbeit partnership impressed us deeply. Staff proudly explained how they employ people with disabilities and long-term unemployed. The 'AMMER Angels' were wonderful servers. Social responsibility matters."

⭐⭐⭐⭐ "140 years of family tradition shows in quality. The Schmidbauer family's care for ingredients, staff, and guests is evident. This tent operates with integrity rare at tourist-heavy festivals."

⭐⭐⭐⭐ "Tetrapack evening band created fantastic party without overwhelming chaos. The starry ceiling lighting effects were magical. Great balance between celebration and comfort in 465-person capacity."

Critical Reviews:

⭐⭐⭐ "Significantly more expensive than other chicken tents. Half organic chicken €18-20 vs. €12-14 conventional elsewhere. Quality is better, but 40-50% price premium is steep for budget travelers."

⭐⭐⭐ "Sad they abandoned traditional pub music for Schlager during week. Only Wednesday has brass band now. Used to be authentic folk music daily - another tent succumbing to party trend."

⭐⭐⭐ "The 'hidden' beer garden wasn't that hidden - we found it easily. Maybe it used to be overlooked but now it's in all the guides. Still nice but not really an 'insider tip' anymore."

⭐⭐ "Augustiner wooden barrel beer tastes different from regular taps - slightly musty/woody. Not necessarily better, just different. If you're used to standard Augustiner, be prepared for variation."

⭐⭐⭐ "Cash-only policy is frustrating in 2025. Other tents accept cards; why doesn't AMMER? Had to find ATM mid-visit. Bring plenty of cash."

Common Praise:

• Organic chicken/duck genuinely superior quality (25-year commitment)
• 70% organic menu unprecedented at Oktoberfest
• Hidden beer garden often has availability ("insider tip")
• Largest small tent (937 capacity) offers better walk-in odds
• Wheelchair accessible with dedicated tables
• Regenbogen Arbeit partnership (inclusive employment)
• 140-year history and five-generation family operation
• Augustiner from wooden barrels traditional authenticity
• Starry ceiling with glitter lighting magical
• Family-friendly (coloring menus, child portions, senior options)
• Extended 11 PM closing (vs. 10:30 PM standard)

Common Complaints:

• Expensive - organic premium ~40-80% higher than conventional
• Shifted to Schlager music weekdays (only Wednesday brass band)
• Cash-only payment
• Wooden barrel beer taste not for everyone

Best For:

• Quality-conscious guests willing to pay for organic
• Families with children (coloring menus, inclusive atmosphere)
• Wheelchair users and guests with disabilities (accessible tables)
• Environmental/sustainability advocates (organic pioneer)
• Social responsibility supporters (Regenbogen Arbeit partnership)
• Walk-in visitors (largest small tent, hidden beer garden)
• Wednesday brass band lovers (most traditional day)

Not Ideal For:

• Budget travelers (significant organic premium)
• Folk music purists expecting daily traditional music
• Anyone not wanting to pay more for organic

Q: Why is the AMMER so expensive?
A: 70% of menu is organic, including 100% organic chicken (since 2000) and duck (since 2022). Organic ingredients cost ~40-80% more. Quality and sustainability justify premium pricing.

Q: What's special about 25 years of organic?
A: In 2000, AMMER became first Oktoberfest tent serving organic chicken - revolutionary when no competitors offered it. 25-year commitment demonstrates genuine values, not trend-following.

Q: Where's the "hidden" beer garden?
A: The 472-seat beer garden is described as "echter Geheimtipp" (real insider tip) because many guests overlook it. Positioned somewhat away from main paths. Look for "Hannis Nest" bar with giant red egg on roof (new 2025).

Q: Can I walk in?
A: Better odds than most small tents - at 937 total capacity (465 inside + 472 outside), it's the largest small tent. Hidden beer garden often has space. Try weekday afternoons.

Q: What's the Regenbogen Arbeit partnership?
A: Since 2019, AMMER employs workers from Regenbogen Arbeit - organization helping people with mental disabilities and long-term unemployed find employment. Staff called "AMMER Angels." Pioneering inclusive hiring.

Q: Is it wheelchair accessible?
A: Yes - "extra Tische für Rollstuhlfahrer" (extra tables for wheelchair users) both inside and in beer garden. Commitment to accessible, authentic experience for all guests.

Q: What's "Kitzler"?
A: A sweet liquid dessert specialty unique to AMMER. Bavarian playful term meaning "tickler" - appears to be indulgent drink/liquid treat (exact recipe varies).

Q: Why Augustiner beer?
A: Served from traditional wooden barrels (Holzfass) maintaining centuries-old tradition. Plus at €14.50 (2025), among cheapest beer at Oktoberfest despite premium food pricing.

Q: When's the best day to visit?
A: Wednesday for traditional brass band (Blas & Band) - most authentic folk music day. Other weekdays feature Schlager. Or come for evening Tetrapack party and starry ceiling lights.

Hühnerbraterei Poschner

Similarity: Roasted chicken/duck specialty, small tent, family-friendly, organic options Capacity: ~440 Beer: Hacker-Pschorr (vs. AMMER's Augustiner) Key differences: Convertible cabrio roof, first "Bayern barrierefrei" certified, 5-generation Luff family vs. AMMER's 5-generation Schmidbauer family Choose Poschner if: You prefer Hacker-Pschorr beer, want Bavaria barrier-free certification, like cabrio roof

Heimer Enten- und Hühnerbraterei

Similarity: Chicken and duck specialty, small tent (~300), family-friendly Beer: Hofbräu Choose Heimer if: You prefer Hofbräu beer, want even smaller/cozier atmosphere

Glöckle Wirt

Similarity: Small tent (300), family-friendly, walk-in accessible, traditional atmosphere Beer: Augustiner (Spaten at Oktoberfest) Key differences: Smallest tent, €0.99 Weißwurst, antique museum décor Choose Glöckle if: You want absolute smallest, best breakfast deal, antique atmosphere

If You Want Opposite of AMMER:

Hofbräu-Festzelt: Massive (10,000+), standing area, international tourists, no organic focus, wild party

Käfer Wiesn-Schänke: Ultra-premium, gourmet, champagne, celebrities, no family focus

Augustiner-Festhalle: Large traditional tent, wooden barrel beer, all-day traditional music (vs. AMMER's Schlager weekdays)